Brooklyn Candle Studio
Role: Social Media Coordinator
Goal:
Manage and grow the brand’s social media channels follower count and engagement (Instagram, TikTok, Pinterest) to increase brand awareness.
Strategy:
Ideate and develop fresh content monthly to align with platform algorithm updates and learnings, coordinate Instagram giveaways quarterly to boost follower growth, and organize influencer gifting campaigns surrounding new launches.
Result:
Instagram:
171% increase in organic views
107% increase in organic content interactions
6% increase in follower count
TikTok:
>999.99% increase in organic views
>999.99% increase in organic content interactions
71% increase in follower count
Pinterest:
232% increase in organic impressions
488% increase in organic engagement
545% increase in engaged audience
Click the links below for examples of my work at Brooklyn Candle Studio.
2026 Mantras Carousel, 116K Views & 9.6% Engagement
Candle Size Guide Carousel, 34K Views & 10.5% Engagement
Merry & Bright Holiday Giveaway, 49K Views & 1.5K Comment Entries
Behind the Scenes Reel, 22K Views & 5% Engagement
Fall Collection Teaser Pin, 18.2K Views & 1.4K Pin Clicks
Behind the Scenes TikTok, 47K Views and 8.9% Engagement